The company Anita stands for very special underwear and swimwear, an ingenious fit, uncompromising comfort and incredible quality - for over 130 years!
It all started in 1886. The economy was thriving when Ernst Max Helbig laid the foundations for the company in Dresden - the industry was booming, and companies and inventions cropped up everywhere. Ernst Max Helbig dedicated his company to the production of suspenders and products for special medical requirements, but soon extended the portfolio to include garters, corsets, girdles - and the very first bras! However, the models designed back then had very little resemblance to lingerie as we know it today. Women's underwear at the end of the 19th century was designed to flatten female curves, create graceful waists and keep the wearer warm. Women were actually lugging around something in the area of five pounds worth of underwear alone! In the years that followed, Anita made a name for itself on the German market as a leading provider of specialist shapewear. The company employed 300 seamstresses and achieved an annual turnover of 17 million Reichsmark.
In 1900, the first Anita corset went into production followed in 1910 by the very first trusses and hernia binders developed and manufactured by the company.
Anita was taken over in 1917 by Dr. Walter Helbig, the grandfather of the current owner, Georg Weber-Unger.
After the bombardment and complete destruction of the production facilities in Dresden in 1945/1946, a new beginning came after the war, in what was then East Germany under Soviet occupation. During those years, Russia was the most important raw materials supplier and, at the same time, Anita's largest customer for corset products. The manufacturing facilities in Dresden were confiscated by the East German communist regime and became state-owned.
Dr. Walter Helbig's daughter Christine moved to Upper Bavaria in 1949. Working with her husband, Dr. Heinrich Weber-Unger, she re-opened Anita in the idyllic town of Brannenburg, where she continued the underwear traditions of Dresden. "The seed capital consisted of salvaged machinery and cut patterns", explains CEO Georg Weber-Unger. The very first production facility was located at the old castle brewery in Brannenburg, where the sewing machines were set up.
Dr. Christine Weber-Unger was a very clever businesswoman with an excellent nose for new and promising niche markets. In the early 1960's, she recognized the potential of lingerie and swimwear aimed specifically at the special requirements of women, and began developing models for pregnancy and nursing, as well as products for women after a mastectomy.
In 1990, Georg Weber-Unger became CEO and the internationalization of the company begins.
Founding of sales subsidiaries in France, the UK, Switzerland, Holland were under way. The company constructed their own production facilities in Austria, the Czech Republic and Portugal. This progress continued in the early 2000s with expansion to additional countries in Europe, the U.S., and into Asia.
Today, Anita has earned an excellent reputation as a provider of high-end lingerie and swimwear fashion. The five product lines Rosa Faia, Anita since 1886, Anita maternity, Anita care and Anita active serve very different target groups, but have several things in common: Excellent fit, optimal comfort and outstanding quality. "Our objective in all our product developments has always been to cater to the very special requirements and body types of women. We create the perfect bra that will fit any woman - including those with plenty of curves and a large bust. Our lingerie flatters the female form and is so comfortable to wear that you might forget that it is there. We develop solutions for the various life situations of women - be it everyday life or a special occasion: Sports, maternity and also the very special situation a woman finds herself in after a mastectomy."
For now, Flirt is starting with Anita's sports bras and sport pants. The Air Control Delta Pad sports bra merges functionality and style to create the ideal sports bra for every active woman. Their exclusive Delta Pad design ensures maximum support while the ultra-light mesh fabric allows for optimal air circulation. Stop in and give the wonderful cup sized sports bra a try!