In Medellin, Colombia, Claudia Ochoa was raised among sewing machines, fabrics, trims and workers who toiled to produce quality garments. Young Claudia absorbed the love of design starting with making her own clothes as a child from designs she saw on American TV shows. After graduating from Colombia’s foremost design school, and working for ready-to-wear fashion houses in her native country, she moved to New York City and did lots of freelance design work for lingerie, swimwear, and textile companies.
By 2003, CLO intimo was launched, with the interest of producing feminine, flattering lingerie influenced by the sophisticated modernity of the New York woman, but maintaining the passion, color and sensuality of her South American roots.
CLO intimo lingerie is designed and managed from their headquarters in New York City with showrooms in NY and LA. Their pieces are constructed with precision and care and made to last in the lingerie capital of South America, Medellin, Colombia. They use only the best fabrics and materials from Colombia, and hand stitch semi-precious stones to most of their pieces to create balance and harmony with nature. Their color and design inspiration comes from the beautiful towns and colorful landscapes of Colombia. The collection includes lingerie, foundations, loungewear, and daywear in a variety of fabrics, and their exclusive adjustable panties are one of a kind comfort and style that they guarantee you'll love. All of their pieces are made by small, family-owned businesses and all of the workers associated with them earn a living wage with benefits and operate in a healthy working environment.
High-quality lace, microfiber and tulle are their design foundations, sprinkled with prints, embroidery and semi-precious stones. Colombian textiles and manufacturing have dramatically improved over the last decade to where they are now, in some cases, equal to their European equivalents. Extreme care is taken with regard to fit, because no matter how beautiful the piece, it won't work if it doesn't fit correctly, or needs instructions on how to wear it.
At Clo, they pack all of their own orders in bulk. They don't use a 3rd party distributor that requires each piece to be individually bagged. So, if they have an order with 100 pieces, they might use 5-7 bags, not 100 like most companies do, saving thousands of plastic bags per year. They also don't utilize fancy packaging and packing materials. They use the box that fits the order; standard shipping boxes that can be reused several times. They also use the backs of their FedEx labels for most internal printing, including sales orders. Their lookbooks are on Flickr, and line sheets in emailable PDFs, and only use print versions when we have to for trade shows and in-person presentations. Conservation is not only about going easy on the planet, it just makes good economic sense. Their mission is to utilize transparent, ethical methods along with high-quality, and where possible, sustainable materials to produce valuable and lasting pieces. They believe each individual involved in the production process is just as important as the customer who will wear their product.